Our 2021 Buyer Preferences Study reveals a fundamental shift in the way that buyers engage sellers — and we aren’t done with the changes yet.
Many people toss around the term “the new normal” when describing the after-effects of the COVID-19 pandemic. But, for many sales organizations, few things are normal about the transformation that’s needed to adapt their sales methods to how customers buy.
Read the Buyer Preferences Study for more on:
- How good are salespeople at virtual selling?
- What do buyers really think of sellers?
- What are the top ten deal-breakers and deal-makers?
- What convinces buyers to move forward with a purchase?
- How can we overcome the buyer-seller gap?
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