She specializes in empowering customer-facing teams to be more agile, insightful, and engaged with particular emphasis on leveraging Gen Z perspectives, aligning consumer-facing brands and employer value propositions, and cultivating innovative workplace cultures.

An accomplished management consultant, operating executive, and serial intrapreneur, Alma has over 25 years of experience building inventive new ventures at the edges of established media, entertainment, technology, hospitality, and consumer products companies. She has created new businesses and customer strategies for an array of adventurous organizations including Verizon, NBCU, Fox, Redbox, Blue Man Group, SiriusXM, Amazon, and Southwest Airlines; launched ground-breaking digital networks for Star Trek, Peanuts, and Dilbert; and held senior management positions at HBO, Paramount, El Rey Network, and Cirque du Soleil. She is also the founder of a boutique “brand entrepreneurship” consultancy and served as a Managing Director in the Strategy and Technology, Media & Telecommunications (TMT) practices of a leading Big Four advisory firm.

Alma has spoken internationally on business innovation, cultural nuances, and the intersection of business and creativity with featured keynotes at prominent media, business, and technology conferences including Adobe Summit and the Consumer Electronics Show (CES). She is a National Association of Corporate Directors (NACD)  Directorship Certified® board advisor and currently co-chairs the American Ballet Theatre RISE Advisory Council. She holds a bachelor’s degree in International Relations from Stanford University and is a past president of the Stanford National Black Alumni Association (SNBAA) board. She also holds an MBA from Georgetown University.