5 Steps to Sustainable Growth

It doesn’t matter whether your organization is in a phase of prosperity or adversity—it can’t stand still. To thrive and grow in the face of disruption, businesses must continuously evolve and innovate.

But how can you transform for growth without losing sight of your core purpose and values? How can you align your strategy, structure, talent, culture, and execution to achieve your goals and create lasting value?

It can be done—and we can help. In Korn Ferry’s new eBook, How to Transform for Growth, we outline the five key questions to ask yourself to achieve business growth and unleash your organization’s potential.

1 How Will You Grow?

From mergers and acquisitions to improving the customer experience, there are myriad business growth strategies that companies can pursue. Deciding the best route to take requires first defining your company’s growth vision, pondering questions like:

  • What are our aspirations and objectives?
  • What are the opportunities and challenges in our market?
  • What are the sources and drivers of our competitive advantage?

Regardless of your chosen growth strategy, for it to be effective, you must consider how it impacts your people and organizational structure.

2 What Structure Does Your Company Need for Growth?

Every company has an optimal structure and operating model that will support its strategy for sustainable growth. Once in place, the result is a strong foundation that provides stability even in a turbulent market.

There are, of course, some common catalysts that often spark a reorganization plan—a change in leadership, for example, or a need to reduce costs and boost efficiency—but the time is always right to consider your company’s ideal structure for growth.

3 What Skills and Leaders Do You Need to Grow?

The most successful companies know that people are the real drivers of business growth. That’s why 82% of the World’s Most Admired Companies say that talent trumps technology, even in these times of digital transformation and artificial intelligence.

Forward-thinking, growth-minded organizations relentlessly develop their talent pipelines and capabilities. They know their future leaders and have programs in place to develop them. They rigorously measure and enhance their talent’s performance and potential. They create a culture of learning and development across the entire company.

Culture, Change and Communications

Crack the code on organizational behavior change through a blend of art and science

4 What Kind of Culture Do You Need to Grow?

Not all C-suite executives prioritize culture. But Korn Ferry research proves that it matters—and that you can consciously shape a culture of high performance, collaboration, and innovation that demonstrably powers business growth.

How? Step one: spend just as much time figuring out how you’ll deliver results as you do on determining what you want to achieve.

5 How Will You Implement Your Growth Plans?

A plan is one thing—turning it into action is another. Driving systemic change is difficult in any organization and requires sustained effort and ambitious leaders who are focused on inspiring a movement.

Still, growth requires more than just ambition. It demands strategic transformation. The five key questions outlined here form the framework for an approach that can help any organization achieve its growth aspirations and create lasting value for stakeholders—not to mention make a positive impact on the world.

Learn more about the critical elements of business transformation for growth by downloading our new eBook, How to Transform for Growth. Or if you’d prefer, get in touch directly.